Sky

  • Role Art Director/Graphic Designer
  • For Sky
  • Type DM, press, digital advertising

Sky TV Box Sets – press advertising

Sky needed to recapture existing customers attention and drive awareness of Sky Box Sets. So I focused on the completeness of Box Sets from the very beginning – more than anyone else, using both language and visual representation to support this proposition.

TV Box Sets

TV Box Sets

TV Box Sets

TV Box Sets

Sky Broadband – ‘BIG’ DM

A big offer needs a big mailer. And that is what I created. A giant french-fold retention piece thanking Sky customers whilst offering a big incentive to sign-up for a further 12-months. The original client brief requested a simple letter pack, but we (my writer and I) pushed for a more impactful concept. This winning idea resulted in the mailer becoming the Sky teams ‘best practice’ DM example. Praise indeed!

BIG DM Offer

BIG DM Offer

Sky TV On Demand – press advertising

Showcasing two of Sky’s On Demand key propositions – the UK’s biggest Catch-Up TV service, and the latest and greatest TV Box Sets. The objectives were to drive desire amongst Sky prospects whilst further cementing their superiority over competitors. In a very direct Sky world, you need to find some way to add a pinch of personality. The language we used on the campaign with Joanna Lumley aimed to do just that.

TV On Demand

TV On Demand

TV On Demand

Sky Value Unpacked

An advertising first for Sky and a media first for The Sun. Four consecutive full-page display ads masquerading as a four-page guide to Sky’s entertainment package, appearing within The Sun’s TV Guide.

Sky Value Unpacked

Sky Value Unpacked

Train Station Digital 6-Sheet