Sky TV Box Sets – press advertising
Sky needed to recapture existing customers attention and drive awareness of Sky Box Sets. So I focused on the completeness of Box Sets from the very beginning – more than anyone else, using both language and visual representation to support this proposition.
![](https://carbon-media.accelerator.net/0000000djNG/lIDJCTbzd1wdG60H9ASWRX;1280x888.jpeg?auto=webp)
TV Box Sets
![](https://carbon-media.accelerator.net/0000000djNG/8fG4Bc9EGDvgetnWjcL0NN;1280x888.jpeg?auto=webp)
TV Box Sets
![](https://carbon-media.accelerator.net/0000000djNG/liN7Tg3bX58fokHyQMZY8C;1280x888.jpeg?auto=webp)
TV Box Sets
![](https://carbon-media.accelerator.net/0000000djNG/8V0SDuW4f2hecUw1YCRN1E;1280x888.jpeg?auto=webp)
TV Box Sets
Sky Broadband – ‘BIG’ DM
A big offer needs a big mailer. And that is what I created. A giant french-fold retention piece thanking Sky customers whilst offering a big incentive to sign-up for a further 12-months. The original client brief requested a simple letter pack, but we (my writer and I) pushed for a more impactful concept. This winning idea resulted in the mailer becoming the Sky team's ‘best practice’ DM example. Praise indeed!
![](https://carbon-media.accelerator.net/0000000djNG/3BlR7IGiS6JbOlJimhBHTB;1280x838.jpeg?auto=webp)
BIG DM Offer
![](https://carbon-media.accelerator.net/0000000djNG/6gsK4CCnkJHcjwURLz9Z56;1280x838.jpeg?auto=webp)
BIG DM Offer
Sky TV On Demand – press advertising
Showcasing two of Sky’s On Demand key propositions – the UK’s biggest Catch-Up TV service, and the latest and greatest TV Box Sets. The objectives were to drive desire amongst Sky prospects whilst further cementing their superiority over competitors. In a very direct Sky world, you need to find some way to add a pinch of personality. The language we used on the campaign with Joanna Lumley aimed to do just that.
![](https://carbon-media.accelerator.net/0000000djNG/5MRvxxEHoJXbEH3ZRnC4ui;1280x856.jpeg?auto=webp)
TV On Demand
![](https://carbon-media.accelerator.net/0000000djNG/47JPzqZqH6xe0aJtGbfESg;1280x856.jpeg?auto=webp)
TV On Demand
![](https://carbon-media.accelerator.net/0000000djNG/lvdKan4RRGfcv7p3BGgF23;1280x945.jpeg?auto=webp)
TV On Demand
Sky Value Unpacked
An advertising first for Sky and a media first for The Sun. Four consecutive full-page display ads masquerading as a four-page guide to Sky’s entertainment package, appearing within The Sun’s TV Guide.
![](https://carbon-media.accelerator.net/0000000djNG/lWKh8S0EF0HbnhuxYayczA;1280x1040.jpeg?auto=webp)
Sky Value Unpacked
![](https://carbon-media.accelerator.net/0000000djNG/eaa56fsrioCcKkHYYJdbTT;1280x1040.jpeg?auto=webp)
Sky Value Unpacked
![](https://carbon-media.accelerator.net/0000000djNG/bNCgzdFXRzseafMESXsi6g;original.gif)
Train Station Digital 6-Sheet