• Role Creative Director
  • Type DM and eDM
Innovation vs improvement

This direct campaign challenges the idea of just improving existing IT architecture and highlights the importance of innovation. It draws parallels with great innovation and dramatises the control, flexibility and speed of Dell EMC’s Modern Data Centers. Upon opening the DM box a beautiful lightbulb switches on and provides a wonderful narrative for the piece.

This was a highly tailored and successful DM and eDM campaign that ran across seven territories across Europe in multiple languages.

First prototype