As Inntravel specialise in walking and cycling holidays, using the Slow Movement as a concept, made complete, chilled-out sense. It advocates slowing down life’s pace, so ‘The Slow Campaign’ was all about doing just that and using Inntravel to do it. The campaign ran across press, online, partnership advertorials and microsites, and across Inntravel’s social spaces.

Winner of ‘Campaign of the Year’ at the Travel Marketing Awards 2013.

Sunvil – Find the real country.

A digital, direct campaign including travel site takeovers, MPUs, leaderboards and skyscrapers – across their entire portfolio of destinations. Also a print campaign with full-page displays for the entire Sunvil portfolio – Alentejo, The Azores, Denmark, Faroe Islands, Italy, Norway, Portugal & Madeira, Sicily and Sweden.

Visit Flanders

I created a series of campaigns promoting the region as a holiday destination focusing on gastronomy, art and shopping. The resulting consumer and trade campaigns ran across national and consumer press, outdoor, TV and online, and The World Travel Market trade fair.

Visit Flanders – A minute’s silence

To raise awareness of The Great War commemorations held in Flanders, I worked on a sixty-second, silent TVC for Flanders Fields. Broadcast during the noisey X-Factor on Remembrance Sunday it was suitably disruptive.

Brooklands Centenary Festival

Celebrate a century of speed at a festival you’ll never forget. Back in 2007, I worked closely with the Brooklands museum to create an evocative brand and identity for the event, commissioned the illustration, directed and produced a marketing suite of collateral and bespoke press ads that were used across radio, press, outdoor, and of course during the event itself.

The Equity Release Information Centre

I developed the character Eric, to personify the campaign’s key offering – equity release. Home owners could make money on their property, and like Eric never lose their home. Eric appeared across a TV and press campaign, in various engaging and amusing scenarios, promoting equity release against the value of a homeowner’s property.

Pets at Home app launch campaign

A smart new app for supersmart pets. We all know how funny, cuddly and loyal our pets can be – but they’re clever, too. So let’s celebrate their genius – by not only creating a smart app that’s especially for them, but creating a campaign around it that shows off our pets at their brilliant best.


As part of the Timberland anniversary, I created a suite of instore material celebrating this milestone. It tells the story of the robust nature of Timberland and their products. I conceived, art directed and designed the project, which included an amazing shoot in Arizona’s Grand Canyon. A competition gave consumers the chance to ‘Get out of here’ on a Timberland adventure in UK and USA.


Have you ever watch a Bond film that doesn’t include a luxury speedboat? Of course not. All the sexy Bond boats are Sunseeker’s. Worked on the Sunseeker Magazine, I designed the special Bond edition, including directing a 007 style glamour shoot on the Isle of Dogs of all places!

Sainsbury’s and HomeStart Charity

Home-Start is the UK’s leading family support organisation. Sainsbury’s provided this charity with a week-long period of national activity across their stores, to raise awareness and contributions. I created all instore promotional programme, and devised an easy method of donation – called SaveBack – which allowed Sainsbury’s customers to make electronic donations at the point of purchase.

And yes – I managed to commission Quentin Blake for the illustration!