Productsup campaign illustrations
Okta Public Sector A4 Brochures
Part of Okta's Executive Briefing programme.
Okta are all about providing a secure online identity platform – it's very serious stuff. So in contrast to that seriousness this personalised DM pack concept was a celebration of the fun side of identity. An end of year thank you to staff and friends of Okta.
The chaps at Fendt are very confident with their products. They just need a way to get their foot in the door of prospects. With this in mind, I designed and produced a beautifully packaged VIP invitation for selective farmers to view the huge new 900 Vario. Housed in a large, robust case was an invitation, response piece, video brochure – with three films, and something that all tractor drivers need – a branded Chilly's drinks bottle.
Ready for more.
In 1842 Josef Groll introduced the world to the first golden ‘pilsner’ lager, and changed beer forever. Photography as we know it was… ahem… developed in this same year with similar impact. To celebrate this and to introduce the new brand launch at the Pilsner Urquell Shanghai conference, I designed a photography themed brand package – including Pilsner's new photography library, marketing assets and digital camera to capture the no doubt boozy activities of the conference.
You've got it, so flaunt it!
Pole Dancing is to the 2000's as aerobics were to the 1990's. Peekaboo Pole Dancing is the world's first portable pole dancing package and comes with its own chrome plated dance pole. It was even featured on ITV's This Morning! I devised and created the brand and designed the visual identity to reflect the fun aspect of this playful package – including logo and illustration style. The large cylinder packaging contained the three piece chrome pole, instructional guide with dance moves, Peekaboo garter and believe or not 100 Peekaboo Dance Dollars.
As Inntravel specialise in walking and cycling holidays, using the Slow Movement as a concept, made complete, chilled-out sense. It advocates slowing down life’s pace, so ‘The Slow Campaign’ was all about doing just that and using Inntravel to do it. The campaign ran across press, online, partnership advertorials and microsites, and across Inntravel’s social spaces.
Winner of ‘Campaign of the Year’ at the Travel Marketing Awards 2013.
Sunvil – Find the real country.
A digital, direct campaign including travel site takeovers, MPUs, leaderboards and skyscrapers – across their entire portfolio of destinations. Also a print campaign with full-page displays for the entire Sunvil portfolio – Alentejo, The Azores, Denmark, Faroe Islands, Italy, Norway, Portugal & Madeira, Sicily and Sweden.
I created a series of campaigns promoting the region as a holiday destination focusing on gastronomy, art and shopping. The resulting consumer and trade campaigns ran across national and consumer press, outdoor, TV and online, and The World Travel Market trade fair.
Visit Flanders – A minute’s silence
To raise awareness of The Great War commemorations held in Flanders, I worked on a sixty-second, silent TVC for Flanders Fields. Broadcast during the noisey X-Factor on Remembrance Sunday it was suitably disruptive.
Brooklands Centenary Festival
Celebrate a century of speed at a festival you’ll never forget. Back in 2007, I worked closely with the Brooklands museum to create an evocative brand and identity for the event, commissioned the illustration, directed and produced a marketing suite of collateral and bespoke press ads that were used across radio, press, outdoor, and of course during the event itself.
The Equity Release Information Centre
I developed the character Eric, to personify the campaign’s key offering – equity release. Home owners could make money on their property, and like Eric never lose their home. Eric appeared across a TV and press campaign, in various engaging and amusing scenarios, promoting equity release against the value of a homeowner’s property.
As part of the Timberland anniversary, I created 'Get out of here' a suite of in-store material celebrating this milestone. It tells the story of the robust nature of Timberland and their products. I conceived, art directed and designed the project, which included an amazing shoot in Arizona’s Grand Canyon. A competition gave consumers the chance to ‘Get out of here’ on a Timberland adventure in both UK and USA.
Have you ever watch a Bond film that doesn’t include a luxury speedboat? Of course not. All the sexy Bond boats are Sunseeker’s. Working on the Sunseeker Magazine, I designed the special Bond edition, including directing a 007 style glamour shoot on the Isle of Dogs of all places!
Sainsbury’s and Home-Start Charity
Home-Start is the UK’s leading family support organisation. Sainsbury’s provided this charity with a week-long period of national activity across their stores, to increase awareness and donations. I created an in-store promotional programme, and devised an easy method of donation – called SaveBack – which allowed Sainsbury’s customers to make electronic donations at the point of purchase.
And yes – I managed to commission Quentin Blake for the illustration!