- Creative Director I Art Director I Designer
For every problem there is a creative solution
Hello, and thanks for dropping by.
I originate and oversee effective integrated campaigns that run across multiple channels and platforms. Be it print, digital, outdoor, press, CRM, shopper marketing, or retail activation. I'm strategically led, curious, collaborative, a mentor and a motivator. And with my branding and design background I can see ideas from conception through to the final beautiful crafting and execution.
What I bring to the party is creative experience across multiple sectors working with big brands such as Amex, EMC, Ford, IKEA, Premier Inn, Sky, Tesco, Universal… oh and Sainsbury's. I've also had lots of success with small brands too!
Over the last 25 years, I’ve picked up the odd award (some very odd) and had the opportunity to lead several creative departments. This has involved the mentoring of creative teams and individuals, as well as the day-to-day running of an effective creative department and projects.
Senior Integrated Art Director at Freelance
February 2003 – Present London and The Cotswolds
I conceive, scamp, write, direct and design – and have done so as a freelancer since 2003. I’m equally at home with mouse or marker, teamed with a writing partner or going solo. Online, offline, above the line, through the line – I’m all over the line – it’s all about the big idea.
Creative Director at Silver Agency
April 2016 – July 2016 Cheltenham
I conceived, developed and directed measurable, award-winning creative deliverables, and nurtured creative talent. I created a fertile environment where great ideas were born and thrived. I was responsible for the quality of Silver’s creativity, creative production and staff supervision – I improved and upheld Silver’s standard of creative excellence and profitability, while achieving client business objectives.
Associate Creative Director at Havas
August 2015 – March 2016 Cirencester
As Associate Creative Director, I conceived, produced and oversaw creative work across traditional and digital media for direct response and CRM campaigns. I was responsible for a team of eight creatives plus freelancers. I helped to set levels of excellence and ensure the agency consistently delivers superior work to clients.
Senior Art Director at NBCUniversal
June 2015 – August 2015 London
Universal Channel is NBCUniversal’s flagship channel. Its content is mostly big shiny US TV shows which are bought in – think CSI. In an attempt to connect with the UK audience, and take them on a bit of a brand journey, a series of profile films were produced showcasing extraordinary, but real people.
Head of Creative at OTM
August 2014 – February 2015 London
As Head of Creative I built and managed a team of Art Directors, Designers and Technologists. I developed high-level concepts and inspired internal teams. Mine was a hands-on role and I helped to create an environment where the best ideas could be born and thrive.
Integrated Art Director at SapientNitro
April 2013 – August 2014 London
Teamed with a copywriter and armed with a big fat marker pen, my role as Integrated Art Director involved creating effective, measurable, consumer-facing direct response marketing and advertising campaigns – for both on and offline channels. From scamps through to highly finished Mac visuals, I worked closely with the account teams, other creatives, designers, production teams and clients.
Head of Art / Deputy Creative Director at Orchestra
July 2009 – June 2013 London
I provided direction, leadership and inspiration to the creative’s of the agency. In addition to my role as a senior creative, I was responsible for ensuring that the art direction and design was of the highest standards – this included line management of the creative team. I worked closely with the Creative Director and together set the design and creative agenda for the entire agency. As in all my roles, I championed the importance of great creative and helped to maintain the agency’s excellent creative reputation.
Art Director at Lick Creative
January 2009 – April 2009 London
Contracted as Senior Creative working on Tesco, the agency’s largest account, my work covered in store POS and branding of seasonal campaigns, financial and telecom products.
Creative Director at News International
September 2006 – September 2007 London
My role was to create an ‘agency’ approach to all creative briefs. Generate and oversee activity within The Times, The Sunday Times, supplements and Times Online for clients such as Ariel, Barclays, BMW, Clinique and Ford. Always ensuring all solutions had the ‘big idea’ behind it.
Art Director & Graphic Designer at Purple Creative Design Agency
March 2003 – September 2006 London
Purple Creative is a creative solutions company offering integrated ideas, designs and brand building. I worked as Art Director and Graphic Designer on a broad range of work including branding, identities, direct marketing, sales promotion, advertising and brand communications.
Head of Design at DigitasLBi
October 1999 – February 2003 London, New York and Boston
I headed up a team of art directors, designers and artworkers ensuring that all projects answered the brief, that timings were met and that all creative work was produced to the highest standards. As key figure in creating the creative model for Digitas London, I was responsible for all off-line work produced for clients such as American Express, Saab Automobile and InterContinental Hotels.
Creative Manager at TEQUILA\
July 1997 – October 1999 London
I set-up and ran the design studio for this growing agency. During my time, Tequila UK merged twice with two other agencies doubling the creative teams and my responsibilities on each occasion. I oversaw all work, highlighted potential problems and guided where necessary. Maintaining a hands-on approach to this senior position, much of my creative work included marketing and promotional campaigns for BT, Phillip Morris, Orange and Sky.
Travel Marketing Awards, Inntravel
Winner of Campaign of the Year
DMA Award, Philip Morris International Inc.
MCCA BEST Award, Philip Morris International Inc.
ISP Awards, Philip Morris International Inc.
London International Advertising Award, Martell Cognac
InsideFlyer Award, InterContinental Hotels
Freddie Award, Delta Airlines