![](https://carbon-media.accelerator.net/0000000djNG/36NsU4EFzsVe8hb6hCGj4u;1280x905.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000djNG/0Nx9ZXZcYHxdZRK8xaIeLU;1280x905.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000djNG/eOIaazdhvKZeXzueDwRpRE;1280x905.png?auto=webp)
Connecting the Dots
Proagrica promote smarter connectivity and data-led insights. The proposition being that connecting data helps to form a picture of the insights it can provide. I conceived (and illustrated) an advertising campaign that ran across b2b trade publications both in print and online with this proposition in mind.