As Inntravel specialise in walking and cycling holidays, using the Slow Movement as a concept, made complete, chilled-out sense. It advocates slowing down life’s pace, so ‘The Slow Campaign’ was all about doing just that and using Inntravel to do it. The campaign ran across press, online, partnership advertorials and microsites, and across Inntravel’s social spaces.

Winner of ‘Campaign of the Year’ at the Travel Marketing Awards 2013.