Sainsbury’s and Home-Start Charity
Home-Start is the UK’s leading family support organisation. Sainsbury’s provided this charity with a week-long period of national activity across their stores, to increase awareness and donations. I created an in-store promotional programme, and devised an easy method of donation – called SaveBack – which allowed Sainsbury’s customers to make electronic donations at the point of purchase.
And yes – I managed to commission Quentin Blake for the illustration!