A global shortage of components had caused widespread delays in the delivery of AC drives. Amid the disruption, Nidec emerged as one of the few suppliers with readily available stock.

To capitalise on this advantage, I developed a bold, punchy creative and launched a targeted awareness campaign aimed at production businesses. The message was simple and clear: Nidec keeps your business moving with the drives you need – when you need them.

The campaign featured MPUs, leaderboards, and Google Display ads. It reached 4.8 million users, generated 55,000 clicks, and achieved a click-through rate (CTR) of 1.13% – well above the industry average. Most importantly, it delivered 60 high-value through-channel conversions.