Fullwood Packo

Fresh thinking

  • Role Art Director/Graphic Designer
  • For Fullwood Packo Group
  • Type Branding, photography, advertising, digital, product literature

Fullwood and Packo have been milking cows, cooling milk and manufacturing all the equipment needed to do this for over 90 years. When Fullwood and Packo united to became Fullwood Packo Group, they needed a brand refresh. Following a brand workshop with key stakeholders and competitor analysis, I identified their market position, developed their brand value proposition and created their revised brand in line with a new brand essence – Fresh Thinking.

With this newly defined brand, I went on to create their first ever print and digital advertising campaign with landing pages that invited farmers to find their perfect milking environment. This ran across multiple territories including; Belgium, Czech Republic, France, The Netherlands, Republic of Ireland, and of course the UK.

Brand book

Brand position, vision, mission, brand promise, elevator pitch, brand essence

Colour palette

Typographic design

Photography style

Q1 print campaign

Q1 campaign landing page

Q1 digital ad units

Product literature

Agribex trade stand

Vehicle livery