Fullwood and Packo have been milking cows, cooling milk and manufacturing all the equipment needed to do this for over 90 years. When Fullwood and Packo united to became Fullwood Packo Group, they needed a brand refresh. Following a brand workshop with key stakeholders and competitor analysis, I identified their market position, developed their brand value proposition and created their revised brand in line with a new brand essence – Fresh Thinking.
With this newly defined brand, I went on to create their first ever print and digital advertising campaign with landing pages that invited farmers to find their perfect milking environment. This ran across multiple territories including; Belgium, Czech Republic, France, The Netherlands, Republic of Ireland, and of course the UK.
Brand position, vision, mission, brand promise, elevator pitch, brand essence
Q1 print campaign
Q1 campaign landing page
Q1 digital ad units
Agribex trade stand