Fullwood Packo

Fullwood and Packo have been milking cows, cooling milk and manufacturing all the equipment needed to do this for over 90 years. When Fullwood and Packo united to became Fullwood Packo Group, they needed a brand refresh. Following a brand workshop and competitor analysis, I identified their market positioning and created their new brand inline with a new brand essence – Fresh Thinking. This also involved creating their first ever print and digital advertising campaigns across multiple territories.