Power Up!

  • Role Art Director/Graphic Designer
  • For Stanley Black & Decker
  • Type Pitch concepts for XRFlex Volt campaign work

Professional tradesmen regard DeWalt corded power tools with the highest regard. Cordless tools less so because of their poor power supply – until now – until the new super powerful 54v battery. This creative work was part of a winning pitch for this innovation in cordless power tools which of course can do anything AND go anywhere.