HSBC

Small changes can be transformational

  • Role Creative Director
  • For HSBC
  • Type Digital and video

HSBC’s Sustainability Workplace Programme is an annual initiative aimed at educating and inspiring employees to embrace sustainable practices. To bring the 2024 edition to life, I developed the theme "Small changes can be transformational," using origami as a visual metaphor to show how simple actions can lead to meaningful change.

Centred around a dynamic community hub, the programme engaged over 25,000 employees worldwide in a week of learning and collaboration. Through daily webinars, interactive quizzes, prizes, and practical opportunities to take action, the origami-themed experience guided teams through critical topics such as climate risk, greenwashing, generative AI, and the power of individual contributions.