Client: Supponor
Role: Creative Director
Type: Brand Identity

Reality. Augmented.

You might not have seen Supponor before. That’s because their technology is invisible. They use pioneering technology to enable targeted and relevant brand messaging to a TV sports audience using augmented reality.

After a brand workshop I conceived a new brand identity for Supponor including positioning, mission and vision statements to help Supponor and their clients better understand their brand.
Client: ERS Group
Role: Creative Director
Type: Brand Identity

Making Democracy Happen

ERS Group is the holding company for five other brands that collectively enable democracy. They needed a new group identity with mission, vision, positioning with messaging platform that all worked towards unifying the brands.

I developed a new identity that reflects both the unity of the group and also the individuality of each brand. The subsequent style guide provided creative guidance on the various elements which make up the visual style of the group and family of brands.

https://www.electoralreform.co.uk/ers-group-rebrand-2017/
Client: The Emergency Services
Role: Creative Director
Type: Brand Creation

Food services for The Emergency Services

My brief was to create a new catering brand and identity for The Emergency Services that would equally represent Police, Fire & Rescue and Ambulances service. Trilogy, is the coming together of these services. It’s evocative of the camaraderie and spirit of friendship and community within the services. Following an emblematic theme, the logo has been created by rotating and overlapping each of the three numerals from the 999 number. Each numeral representing the individual services.
Client: William Grant & Sons
Role: Art Director and Designer
Type: Branding and guidelines

I’ve worked on lots of alcohol accounts in the past. For William Grant & Sons I was part of a wider team who developed the creative guidelines and off-trade toolkit. These help and educate the various markets on the positioning and brand values, and also describe the desired customer experience at brand touch-points.