Client: Visit Flanders
Role: Art Director
Type: TVC

A minute’s silence

To raise awareness of The Great War commemorations held in Flanders, I worked on a sixty-second, silent TVC for Flanders Fields. Broadcast during the noisey X-Factor on Remembrance Sunday it was suitably disruptive.
Client: Cavendish Equity Release
Role: Art Director
Type: Type TV, Press
URL: www.askeric.tv

Just Ask Eric

For the Equity Release Information Centre, I developed the character Eric, to personify the campaign’s key offering – equity release. Home owners could make money on their property, and like Eric never lose their home. Eric appeared across a TV and press campaign, in various engaging and amusing scenarios, promoting equity release against the value of a homeowner’s property.
Client: Visit Flanders
Role: Art Director
Type: Press, Online Advertising, Exhibition

I created a series of campaigns promoting the region as a holiday destination focusing on gastronomy, art and shopping. The resulting consumer and trade campaigns ran across national and consumer press, outdoor, TV and online, and The World Travel Market trade fair.
Client: Timberland
Role: Art Director & Designer
Type: Promotional Campaign and Instore POS

As part of the Timberland anniversary, I created a suite of instore material celebrating this milestone. It tells the story of the robust nature of Timberland and their products. I conceived, art directed and designed the project, which included an amazing shoot in Durness and Arizona’s Grand Canyon.