Sainsbury's

  • Role Art Director & Designer
  • For Sainsbury’s
  • Type Shopper Marketing & POS
Sainsbury’s Home-Start
Home-Start is the UK’s leading family support organisation. Sainsbury’s provided this charity with a week-long period of national activity across their stores, to raise awareness and contributions. I created all instore promotional programme, and devised an easy method of donation – called SaveBack – which allowed Sainsbury’s customers to make electronic donations at the point of purchase.

And yes – I managed to commission Quentin Blake for the illustration!